Reelow CRM

Leads & Pipeline Management

Lead Pipeline Management

Master your sales pipeline with effective lead tracking, status management, and conversion optimization

Updated Aug 26, 2026

pipeline · sales-process · lead-status · conversion · sales-management

Lead Pipeline Management

Overview

The Leads page is your central view of all customer inquiries. This guide explains how to work leads through the pipeline from first contact to booked job.

The Leads List

Columns

The leads table shows: Name, Contact, Type, Move Date, Distance, Status, Assigned To, Created, Activity, Price, and Actions.

Searching and Filtering

Per-Lead Actions

For each lead in the list, the Actions menu provides:

Working a Lead

Opening a Lead

Click on a lead's name to open its detail page. The detail page shows:

Updating Lead Status

As you contact the customer and advance through the sales process, update the lead's status. The available statuses are: New, Assigned, Contacted, Estimated, Signed, Booked, Completed, Lost, Bad/Spam.

Converting a Lead to a Job

When a customer signs your estimate (through the estimate signing portal), the lead status changes to Booked and a job is automatically created. You can see the linked job from the lead's detail page.

Tips for Pipeline Health

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