Reelow CRM

Getting Started & Company Setup

Quick Start Guide: Complete Setup Checklist

Complete onboarding checklist to get your moving company CRM up and running in 30 minutes

Updated Aug 12, 2026

getting-started · setup · onboarding · checklist · quick-start

Quick Start Guide: Complete Setup Checklist

Overview

This guide walks you through the essential setup steps to get your CRM operational. By the end you will be ready to manage leads, create estimates, and book your first job.

Who This Is For

Company owners and administrators setting up the CRM for the first time.

Navigation

The sidebar provides access to the main CRM sections. Administrators and owners can navigate to Dashboard, Calendar, Leads, Estimates, Jobs, Dispatch, Customers, Payments, Reports, Texting, Integrations, Data Management, and Settings, plus any plan-specific sections.

Step-by-Step Setup

Step 1: Complete Company Information

  1. Click Settings in the sidebar
  2. The Settings page opens to the Company tab by default
  3. Fill in the fields under Company Information:
    • Company Name
    • Phone Number
    • Email Address
    • Website
    • MC License Number
    • Insurance Policy
    • Company Address (used for travel distance calculations)
  4. Upload your Company Logo — it appears on estimates and lead forms

Changes to company information fields save automatically as you type.

Step 2: Configure Pricing

  1. In Settings, click the Pricing tab
  2. Set your hourly rates and travel rates for local and long-distance moves
  3. Choose your Classification Method — the options are Distance Only, Interstate Only, or Distance OR Interstate
  4. Set the Tax Rate and any fuel surcharge

Pricing changes are saved automatically.

Step 3: Add Staff Members

  1. In Settings, click the Staff tab
  2. Click Add Staff Member
  3. Fill in First Name, Last Name, Email Address, Phone Number, Initial Password, and Role
  4. Available roles: Administrator, Moving Consultant, Dispatcher, Crew Leader, Mover, Accounting
  5. Click Add Staff Member to save

Step 4: Set Up Payment Processing

  1. In Settings, click the Payments tab
  2. Under Payment Processing Integration, use the Choose Payment Processor dropdown to select Stripe, Square, PayPal, or Authorize.net (or No Online Payments)
  3. Enter the required API keys for your chosen processor
  4. Configure Deposit Requirements for Local Moves and Long Distance moves

Step 5: Configure SMS (Optional)

  1. In Settings, click the Comms tab
  2. Under VoIP.ms Two-Way SMS, enter your VoIP.ms DID Number, copy the Webhook URL into your VoIP.ms portal, and check Enable SMS messaging
  3. Click Save SMS Settings

Step 6: Add Lead Sources

  1. In Settings, click the Lead Sources tab
  2. Review and customize the list of lead sources your team will use when logging new leads

Step 7: Set Up Inventory Items

  1. In Settings, click the Inventory tab
  2. Review and customize the default inventory items used when building estimates

Other Settings Tabs

Beyond the steps above, the Settings page also includes Terms (agreement text), Materials (packing material pricing), Capacity (truck sizes and crew), Billing (your subscription), and Auto (automations, if your plan includes them).

You Are Ready

With these steps complete your team can:

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