Reelow CRM

Let customers tell you exactly what they're moving.

Send a link. Customer opens it on their phone, selects rooms, picks furniture items, adds notes and photos. Your estimate updates automatically — no phone tag, no guessing.

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Feature details

Sent by text or email

Paste the customer's number and click Send. They get a link — no app download needed. Works on any phone.

Room-by-room on their phone

The customer selects which rooms they're moving, then picks furniture items from preset lists or types custom items.

Cubic feet & weight calculated

Every item has a preset volume and weight. Reelow totals them automatically so your estimate is based on real data, not guesses.

Photos and access notes

Customers can add photos of large or unusual items, note elevator availability, parking restrictions, stairs, and access for both origin and destination.

Auto-populates your estimate

When the customer submits, Reelow updates the estimate instantly — items, total cubic feet, and truck size recommendation all update without you touching anything.

No app required

Your customer clicks the link in their text message and fills out inventory in their browser. Nothing to install, no account needed.

Frequently asked questions

What if the customer doesn't fill out the inventory link?

You can fill out the inventory yourself in the CRM on behalf of the customer — from the estimate builder. The customer link is a convenience, not a requirement.

Can I customize the furniture presets?

Yes. You can edit the default item library and set their volume and weight.

Is the inventory link secure?

Each link is a unique token that expires after the customer submits (or after 7 days). It only shows the inventory form — nothing in your CRM is accessible.

Related features

Reelow CRM includes dispatching, estimating, inventory collection, job tracking, claims management, storage management, and payroll — all in one platform built for moving companies. See all features.

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